With Leader, every business lead is recognized and categorized down to keyword level in real time. No need to ask the client which advertising they were exposed to. All the details are in your system. In the marketing and advertising process many leads are generated from various assets such as landing pages, websites, applications, affiliates and more. In any of these assets leads come from different sources, such as: Organic, Google Ads, Facebook, Instagram and other sources.
It really doesn’t matter if a potential client called or decided to fill out a form. Leader allows you to connect all your data sources together and constitutes one source to a more accurate and efficient reporting. For every business lead you will be able to know from which source the potential client came and also receive important insights into the lead source and its characteristics, as: keyword, campaign, ad group, ad or banner, browser device, geographical location and the position of your ad. Now that you have all the data, you have the power to make quick decisions.